Today, it was brought to our attention that one of our
lower-level advertising channels (“Advertising Channel”) might have used
inappropriate and offensive content to promote the products of Baidu (Hongkong)
Limited (“Baidu”) in Indonesia.
Furthermore, the advertisements in question might have also
misappropriated various media names outlets by falsely crediting them as the
source of the content.
Although all of our Advertising Channels are required by us
to adhere to strict content guidlines, this offensive advertisements might
still been allowed to run.
We, Avazu Inc., would thus like to take this opportunity to:
(1)
Sincerely apologize to Baidu and PT Kreatif
Media Karya, who own the brand Liputan6.com, for any inconvinience caused by the
incident mentioned above; and
(2)
To reaffirm our commitment ro quality, positive
content in our advertisements.
After initial internal investigation, we believed that the
advertising channel in question was driven to publish the inapporpriate ads in
the sole pursuit of more clicks.
This advertising channel has acted outside of our and Baidu’s
strict guidlines, and against its clearly laid-out content stipulations.
We have already taken immediate action to terminate our
agreement with this advertising channel, and we will continually work to
improve both the intensity and frequency of our qualitu assurance inspections,
as well as the vetting process for new channels.
Fainaly, we would like to reiterate our sincerest apologies
for this incident.
Our company is fully committed to working with Baidu, as
well as members of the Indonesian Media, to strive for a healthier, safer
internet environment.
We further agree to cooperate with Baidu and all of our
friends in the media, using our best effort to help Baidu and PT Kreatif Media
Karya reduce losses sufferd as a result of this inappropriate action by our
Advertising channel.
We sincerely welcome feedback and support from all members
of the media, partners, and internet users in Indonesia.
Thank you very much.
